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利用生意参谋编写淘宝大流量标题-实操分享

发布者: 张运涛 | 发布时间: 2018-12-7 16:52| 查看数: 1469| 评论数: 6|帖子模式

本帖最后由 张运涛 于 2018-12-7 18:19 编辑   \; _& m* Z) ?

7 L+ ^! I2 _/ F5 K5 P5 _' a如果你对宝贝比较有信心,敢于将其放到更大曝光之中,那么这种写标题的方法能让你获得更多曝光。5 {2 t9 @2 J% g
要借助淘宝生意参谋市场行情标准版给大家举一个例子,不要直接复制,做得粗糙,只是演示。- e* @2 y  F: ~$ A& H& F
1,点击市场-搜索排行-搜索词,选定好精准类目,按照转化率降序排列。

/ H+ A, _0 N" Z/ f- z 微信截图_20181207162653.png
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2,将这些词全部复制到Exel表格中,进行编辑筛选,删掉与宝贝不相干的关键词。
0 n9 `0 U$ `- i7 M+ p% x! W 微信截图_20181207165759.png
; S/ z5 A( P& }+ q5 y( s3,将上述关键词分别放到直通车流量解析中筛选,从中选择一个展现指数较大,转化率较高,竞争度低的关键词作为标题中心词。比如“功夫茶具套装 家用
3 Q, V/ b' [  a! o4 m4 T. E切记这个中心词可以放在标题前面,后面,但是不要放在标题中间。
' C; J( U# b3 n 微信截图_20181207170430.png
; l/ R2 s) U$ V" i$ j4,将最终筛选出来的关键词进行拆分0 P: O+ d3 [% Y/ Z' M

4 f7 p3 H8 O3 w) L8 v! X功夫茶具套装 家用
& X' |5 \9 X1 E5 P  l* [办公室茶具
5 S8 ?+ x' o2 O9 f4 ^变色茶盘5 u. l; p6 g7 P
茶具 茶盘
, N0 r8 C$ h  ]8 Y茶具 简约5 i) ?, k/ Q  p* m, D: `
茶具家用& b3 O9 G! C# G3 z: l
茶具套装 功夫茶具
- R4 s$ Z' W! l茶具套装 简约- n# x( N; K0 t. w- ]; h
茶具套装家用简约# u  O  C7 {9 m/ a
茶具托盘
% ^# z2 u' ^3 c- l0 [0 `茶盘 家用/ I/ Q3 T+ I0 F- v; N" H( c. `
茶盘 家用 简约7 \4 D% `2 I- D
茶盘 家用 托盘
" H- v6 W! a$ d/ W茶盘家用
3 M& X5 S! L2 F. A; Q" p( |' D茶盘家用托盘
/ }& L! H& M! S+ K6 @( ]0 A! D3 C" G" X3 P# V- G) U; K
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拆分成9 P5 ~& U2 N: b6 `) e- l

8 I; A% }" o+ q$ r7 _功夫 茶具 套装 家用: z  Q9 [5 t* e$ |: G9 k8 t& t
办公室 茶具3 C3 e8 \5 R, N- S- @9 U" Q
变色 茶盘$ w+ x. \5 O$ X0 I; E9 S
茶具 茶盘6 T6 O1 m* p7 z2 U* {+ V) V6 k
茶具 简约+ U4 n9 \; \) W
茶具 家用+ G* a  K  U- c( M, V# C7 q
茶具 套装 功夫 茶具
0 ~  v$ L/ a7 F- G, O茶具 套装 简约/ z% `) P" k4 Q2 P* ]
茶具 套装 家用 简约
3 j0 l# Z3 B+ `( c茶具 托盘1 y, L% Z4 d1 D" [! e1 r
茶盘 家用! m3 U. T, ~) r2 y) y4 D9 s
茶盘 家用 简约
3 V" M3 a# Z! F: K, `茶盘 家用 托盘
' D" l: H/ P0 x2 s5 O3 s  p茶盘 家用% w, C8 K8 Y" O4 Q7 `% d8 m% E
茶盘 家用 托盘% X! T$ K7 J6 d, [
* K1 g3 o8 j2 D

4 s. _7 _3 q' B3 F去重后
/ y- y# x4 n, t: q4 G5 y! {* V! K: q+ U2 }! M; ~
功夫 " |, `7 _( o; j' u3 A
茶具
& z2 F, p' d" t6 T6 f! d套装 # d6 C1 d  U! G( p* v6 ~
家用* R( n5 V' V& i6 p% m/ e0 S4 D
办公室
8 V7 c6 T' ~6 o# L( D变色 9 D! ?- W+ H* ?1 I4 b7 P2 L
茶盘# ^; }/ ]2 v* m* c
简约
$ [& j+ X5 A0 b7 A, j5 k$ H- w4 Y3 z4 u功夫 2 L! B$ Q6 s$ |8 S
家用
  P) y5 C2 Y8 }, s0 T  U托盘
6 {  Z% r" [  c: Y/ ]( X茶盘   h( l: h* ]! ]$ l" M
8 A# u7 f# a1 l3 K. P# T* C

% O$ f8 v5 G$ [, i; V5,将标题重新组合,注意中心词不要分开,标题为:新款功夫茶具套装家用 办公室变色茶盘简约功夫家用托盘茶盘 ,后面字数不够的,可以重回生意参谋,选择修饰词进行补充。
1 I/ C9 A) W* g- L1 S 微信截图_20181207172117.png 0 g( M4 y2 I$ z: s3 H/ j
很简单吧,用这种方式做标题,你的宝贝曝光量会有明显升高。
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最新评论

胡敏 发表于 2018-12-13 16:19:45
我得找个宝贝试试
肖检明 发表于 2018-12-14 11:30:44
需要订购,直通车的关键词转化率高的也可以用来当标题吧?
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