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淘宝直通车卡位工具-销量明星-使用介绍

发布者: 小星星 | 发布时间: 2019-4-25 14:56| 查看数: 234| 评论数: 1|帖子模式

亲爱的掌柜,
直通车针对手淘销量排序全新营销工具销量明星】推广卡位回归,近期正式开始内测啦!

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为了帮助您更好地满足商家在不同营销场景下针对确定性流量以及大流量爆发上的需求,销量明星产品将提供商家更快速拿到大流量,配合常规综合排序页下直通车常规的搜索推广,相互配合协同或为个别小类目提供更多的流量机会,共同引爆整体的营销推广计划,打造爆款。

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第一部分:产品定位
定位:销量明星是针对手淘销量排序页进行商业广告卡位的推广产品,通过销量明星推广的宝贝将会展示在销量排序搜索结果下的固定坑位 - 第1位和第11位。
机制:销量tab下,通过质量分*出价的关键词竞价方式来获取广告位进行推广,让商家优质商品的排名优先。
门槛:对销量有一定的要求,销量排序页关键词搜索结果,在前10的宝贝,可竞争第一位广告位,在销量11-20的宝贝,可竞争第11位广告位。
产品优势:区别于目前综合排序页下千人千面的机制,销量明星将成为目前淘系唯一非个性化流量的搜索推广产品,帮助商家进行大流量卡位。

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第二部分:产品价值
新产品具有以下3方面营销优势:
1.确定性:流量非个性化确定位置,推广优化更可控。
2.消费者心智明确:精准触达在购物中对销量敏感的消费者。
3.爆款助推器:进一步提升爆款全渠道引流能力。
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第三部分:产品使用场景
1.新品爆款卡位  
2.稳定销量排名  
3.淡季快速起量  
4.全网引流拉新
将成为原有直通车功能的补充,配合传统千人千面的广告进行精细化消费者触达,同时通过确定性的位置为商家提供更集中化、快速爆发式的大流量引爆。

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第四部分:产品介绍视频解读
视频观看地址:
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最新评论

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