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把一个评价长期做到第一屏的方法-压差评方法

发布者: 张运涛 | 发布时间: 2018-11-13 17:56| 查看数: 2021| 评论数: 13|帖子模式

本帖最后由 张运涛 于 2018-11-15 19:27 编辑
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在影响转化率的几个因素中,除了价格,产品、图片之外,最重要的就是宝贝评价了,在无线时代,买家用手机淘宝进行购物,最先浏览的是主图,价格,其次就是习惯浏览的产品的评价,看看买过的顾客都怎么反馈,反馈比较好,下单的可能性很大,如果评价不好,直接关闭页面换一家继续同样的流程。所以,做好宝贝的评价对于淘宝天猫的上架来说十分的重要。

评价卡首屏技术,即是让某些优质的评价长期出现在评价页面的第一页,不掉到后面去的技术方法。

为什么要这么做呢?

第一、如果宝贝评价页面的首屏出现中差评或者不良评语,严重影响下单转化率,此时就该想办法把这些评价压下去,避开不利评价,削弱负面评价带来的影响。

第二、让宝贝优质评价显示在首屏,对提高商品转化率,降低跳失率都很有帮助,对打造爆款有很大的作用。

让优质评价显示在首页,具体是怎样的呢?

正常情况下的评价是应该是按照时间先后排序的,越近的越靠前。通过上面的评价截图可以观察到:出现在第一页的并非是当天的,有几条是前几天的。也就是说评语排名除了时间因素还受其他因素的影响和控制。

如何做到评价卡首屏呢?哪些因素影响着评价的排名呢?

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第一、买家评语字数的多少。

评语字数越多越靠前。运营人员在做评价的时候,店铺活动引导顾客评价,要求评语字数最好能写满,写的越多越靠前,而且评价的内容要围绕着动态评分的三项展开评价,写的越具体越好。例如和店家描述一致,服务态度很好,发货和物流速度很快等等描写具体内容。

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第二、评价晒图因素。

在评价中晒图越多越靠前。评价时晒图全部是5张,5张都能晒满权重是最高的。其中5张的排名大于4张,4张大于3张的依次递减。

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第三、评价后的追评。

评价之后的追评能提升评价的排名,而且评价的字数越多越靠前。

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第四、追评之后再加晒图。

追加评论之后的晒图,权重也是很高的,而且图的张数越多越靠前。

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综合以上几点,可以得出:新品设计评价时,主要是引导买家进行评价时,尽量的写满评语字数,尽量的晒满5张买家秀,当然买家秀要让买家精心的去拍摄,要真实同时也要美观。尽量的追加评价和追加晒图。做好这几点,对转化率的帮助是很大的。

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最新评论

张运涛 发表于 2018-11-13 21:22:36
其实这个是在无法改评价的情况下使用的
肖检明 发表于 2018-11-14 09:44:23
很多差评其实都是竞争对手找来的,别人压根就不在乎退不退款
刘峻铭 发表于 2018-11-14 11:14:27
很实用    反过来也可以这样评价别人
张运涛 发表于 2018-11-14 11:37:00
刘峻铭 发表于 2018-11-14 11:14
* D3 {9 B1 |" k: O. ], `! N8 C3 A很实用    反过来也可以这样评价别人
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举一反三,很厉害!
任媚 发表于 2018-11-19 18:09:48
刘峻铭 发表于 2018-11-14 11:14" H+ y  C* g3 j) m! a
很实用    反过来也可以这样评价别人
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差评写的生动详细
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