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新手卖家利用淘宝千人千面,冲高层级,日流量可达1W+

发布者: 肖检明 | 发布时间: 2018-11-12 11:52| 查看数: 2499| 评论数: 14|帖子模式

今天要跟大家分享的是淘宝新手卖家利用淘宝千人千面,冲高层级,日流量可达1W+!+ N* f' q9 m2 |$ h( i; A
可能有些新手卖家还不太了解千人千面到底是什么意思,在这里跟大家解析下。
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千人千面是什么?
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0 O1 h, K/ G& G! F- u, g千人千面就是每个人的淘宝帐号登陆,所展示的宝贝内容各不相同,淘宝会记录每个人的搜索需求,为其提供类似的展示宝贝供其选择,比方说我今天在淘宝里搜索了笔记本电脑包,并浏览了相关的,当我下次再打开淘宝时,我的淘宝首页就会有相关的关产品展示,而别人的淘宝页面却不一定有,按每个人的所需向其提供展示宝贝,这就是千人千面。
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提升店铺层级无疑是所有卖家的目标,淘宝千人千面的标签个性化推荐想必对大家来说也不是什么陌生的事,而利用大家耳熟能详的千人千面,也可以迅速提升店铺层级。接下来为大家介绍怎么利用千人千面迅速冲高层级!
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9 E" i2 [* U/ \+ _( G* Z& N( C0 }* ]以下是一个店铺的案例:
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这家店铺就是做好了千人千面,前期的时候访客流量都不太理想,但经过一段时间的调整后,自然搜索流量很快就上去了,最近一段时间访客已经日破1W+。我将从权重对店铺影响和低层级店铺该如何利用千人千面冲层级两方面来进行分享。
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6 j: U3 T% w( W+ i一、搜索权重决定因素
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店铺因素和单品因素是影响权重最重要的两个维度。$ t( J  O% e/ W& P1 t3 F

; ~# y! _, |) w2 i: T/ {店铺排名直接影响所有单品排名。2 D# K& M+ R0 x+ d8 }

* l& o8 N4 l7 D( [; D7 A店铺权重排名影响因素:店铺类型、店铺层级、DSR(动态评分)、动销率和违规处罚。
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店铺层级
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7 k1 ]( K) ?8 N( L! u店铺层级划分根据店铺30天数据情况而定,一共7个层级。
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8 n6 @9 u5 j0 K7 s, t$ v" P第一层级:销售额最低的40%店铺+ {! g9 G$ t, h4 x' q$ J

+ O. O& w3 ~- ~! M9 R第二层级:销售额排在40%—70%之间的店铺
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2 g1 [4 Q: h' H/ W, Q4 g继续往上是其它层级,大致比例如下:
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同时,淘宝店铺的层级划分标准会根据淡、旺季有所不同,旺季上层级的要求更高。(店铺层级的划分不是由淘宝系统决定,而是生意参谋来划分)虽然淘宝系统不划分店铺层级,但卖货能力等指标会影响店铺获取流量的能力,所以层级和流量、搜索排名有很大的关联!+ |0 z2 L4 J' W  D* ]
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最好低层级店铺首先是提升自己的层级至少到3层级,才开始考虑优化的问题。要打破层级低没流量,又上不去层级的瓶颈,必须借助于推广和活动。
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0 {; b6 V- X6 l  i. P: B推广:直通车和钻展是最普遍的方法。直通车不考虑层级,只要你烧钱就有流量。虽然需要付出成本,但是层级上去之后成本是可以赚回来的,免费流量也会越来越多。
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活动:简单来说,就是多参与优惠活动,提高销售额就可以迅速拉升店铺层级。需要给大家强调的是,千万不要为了快速提升店铺层级,而去疯狂shua。除了对提高搜索流量毫无帮助之外,还面对降权的风险。* ?. \# F: v! e
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二、千人千面下新店迅速提升流量秘诀0 ?& y7 i0 ~' L+ b2 T0 j: S: T( R
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优化客户人群标签
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6 B. N  G) \1 B+ ]& p. f1.消费层级
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千人千面下的客户个性化标签来引流到底有多重要?给大家看下(可从生意参谋流量的访客分布中看到):% P0 w- R" C' {6 w" L
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' Z: V1 ]; v4 m, y新手卖家利用淘宝千人千面引爆流量,冲高层级,小卖家日流量5W+
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看到图中数据,可以从消费层级中看到相应的下单转化率,这代表着来你店铺的访客购买力,这影响了你对宝贝价格的定位,同时,访客地域分布也影响了你的投放区域,这些对转化率的影响都是至关重要。
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: {6 h1 e6 M7 Q& X& ?& u* F前期人群标签基础打好了,后面才会更加顺利。人群标签一乱,所有的布局都会跟着乱,也会浪费你已投入的费用。案例中的店铺,必须尽量减少花费小的消费层级群体和淘气值小的消费群体。9 z0 h& t" l1 ~: g- J* t8 I9 c  n
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注意:如果你是没有数据和消费层级的新店,就需要去培养人群。
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具体培养方法:主动引精准人群,访客的消费层级尽量略高于你现在的客单价,系统根据算法判断,会给你更高消费层级的自然流量,过一段时间你的访客消费层级结构就稳定了。只要你前期引入的人群是精准的,再配合上直通车推广,转化大体上不需要担心。新店可以在直通车的精选人群里设置。
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; ?0 l5 J/ m3 e! [, K. h作为新手卖家,生意参谋还没有数据告诉你消费层级和淘气值的相关转化,但是你可以通过你的产品定价来判断消费层级。举个例子:你的产品定价为200,你要主引的客户是消费水平在200元左右的,以此提升转化,所以你可以设置类目笔单价为200-300以及300以上的两个人群。9 f1 x# J# z9 @8 L: n! z1 R& L
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2. 年龄层级
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# o; [. F0 e+ Q年龄层级在生意参谋流量的访客对比里面可以看到:
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: c* z/ M" I2 ]5 |7 K6 E7 z0 X! b0 U年龄层级图会根据哪个年龄段来你店铺以及支付比较多告诉你店铺在哪个段。一般来说, 18-25岁、26-30岁属于青年之家, 31-50岁属于中年之家,在引流的时候,主动去引这个年龄段的访客。举个例子,看上面的数据,本店铺年龄段主要集中在26-30岁。所以该店铺应该主要吸引26-30岁的访客。. B2 L' T7 w' J9 r! F

6 `, o, N' p+ S3 K" D+ ], m# W要注意的是年龄要和消费层级一起组合设置。既可以保证转化,又可以避免扰乱了店铺人群结构。
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2. 调整溢价6 N7 T" L! S( a! c+ R3 m% q$ ], m; @

4 t% \) B* l4 c客单价、消费层级和年龄层级设置好后,接下来就是调整溢价。转化率高的标签提高溢价,反之降低溢价。3 c5 `2 ]8 A1 u9 |% q% r
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总结:有很多店铺一开始没有做好人群标签和有针对性的人群引流,消费层级很混乱,所以经常低价亏本冲量,导致访客浪费,并且后期调整起来非常麻烦,也容易影响系统的判断。店铺如果一开始就根据千人千面的展现规律来优化,很容易得到系统的良性判断,首页流量也源源不断。
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) m( r* _' @' W$ d( [总的来说,就是现在正处于迷茫的中小卖家们,做好千人千面是提升你店铺层级一个不可忽视的方法,希望引起大家的重视,也希望可以给大家带来帮助。
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8 V, |5 S4 B8 M( d9 B9 W7 Y1 I今天的分享就到这里了希望能帮上大家,另外还是建议大家在这一个月里好好的用心做一下店铺,毕竟努力了一年总要给自己和店铺一份满意的答卷嘛。就算一年来做的并不是很如意,那更应该好好努力一把,只要布局好,一切皆有可能!!!
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1 I9 \) Q( A' z: l) R4 I6 K% E 感谢大家能够耐心的看完 ,对你有帮助的话,收藏关注一下 ,谢谢大家!

最新评论

肖检明 发表于 2018-11-12 12:06:26
沙发,躺着看更舒服,哈哈
张运涛 发表于 2018-11-12 13:21:51
好帖!!厉害了!
胡敏 发表于 2018-11-12 14:06:48
shafa.........
任媚 发表于 2018-11-12 20:15:31
1
刘峻铭 发表于 2018-11-13 14:52:02
垫底了
刘峻铭 发表于 2018-11-13 14:52:27
刘峻铭 发表于 2018-11-13 14:52
8 N- g6 X- X+ N4 y垫底了

; [1 a, p' ?. ]1 p* S8 w哈哈哈哈哈
赵虎吉 发表于 2018-11-17 14:31:30
看了这篇帖子才知道我们的消费人群标签很混乱,确实这是一个大问题
OsmundCargo 发表于 2019-12-31 00:30:19

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