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世有伯乐,然后有千里马

发布者: 王庆荣 | 发布时间: 2018-11-17 22:32| 查看数: 1002| 评论数: 6|帖子模式

     世有伯乐,然后有千里马。千里马常有,而伯乐不常有。从某种角度而言,运营与爆款之间的关系亦如千里马与伯乐,我们作为运营就是要做好伯乐的工作,用经验与数据结合去发现好的款,去培养它且让其跑的更快更远。' v/ Y# Q" x: b- e9 _4 o4 H; l
     刚接触电商的佛系卖家对运营技巧一无所知,只凭自己主观的感觉去选款,然后通过发链接给亲朋好友刷单做基础销量,这类随缘的运营方法具有比较大的主观性,选出的产品自己觉得不错,而忽视了消费者和市场的因素,如同瞎子摸象。当然在几年前,随缘运营法也是能获取一些订单的,行业间的竞争相对较小,而且流量渠道比较单一,基本上只要你撒网就是收获些不大不小的鱼,有些店主佛性高一点的碰巧刷起两个款,也是能小赚一笔的,他们不懂什么什么叫标题优化,什么叫数据分析,抄起一个新链接就是七天螺旋,十四螺旋,螺旋不动了就是换下一个宝贝,继续螺旋,一个季度只要做一个到两个款基本上就比打工赚的钱多了,通过这类方法赚钱的人究其原因是因市场行情好,自己有勇气,那个年代随手一套就能套中一匹跑的挺快的马,但是他们套中的不是千里马,而他们也不是伯乐。# G$ K7 K2 z4 C
     随着电商市场的规范化,行业对卖家和产品的要求越来越高,而如何做好一个伯乐,如何去发现千里马,则是我们这个职业越来越要去思考的问题。怎么才能发现一个爆款呢?测款的方法有很多,说白了就是如何有效的去发掘有闪光点的产品,,犹如娱乐圈的星探,我们通过自然搜索去观察收藏加购,通过直钻去观察宝贝各个维度的里面表现的数据等等。而怎么才是一个好的运营呢?我个人认为首先要对平台的规则足够了解,然后对自己运营的店铺和产品有一个清醒的认识和定位,可以直钻结合去推广好产品,懂得内容营销提高客户粘性,并且有能力在站外各种渠道去开拓流量等等,如果说发现爆款等同于伯乐发现千里马,而运营爆款则如同一名智勇双全的将军骑着千里马去攻城拔寨,维护爆款不比发掘爆款容易,你在运营的过程中有很多环节稍有不慎就会造成流量下滑。
! g- c5 A( j- f- b. K* C3 J      在论坛发帖的感觉犹如回到那个智能手机还没普及的年代,以上是我对运营的一些粗浅认知,带有很大的片面性和主观性,欢迎各位朋友一起交流。

最新评论

张运涛 发表于 2018-11-17 23:12:14
加油哦!
胡敏 发表于 2018-11-19 10:41:25
我希望我能成为一个千里马,然后发展为一个伯乐,去发现更年轻的千里马,然后每天劈柴,种草,喂马,来年冬天,面朝千里马,好多马肉火锅。
肖检明 发表于 2018-11-19 15:19:42
胡敏 发表于 2018-11-19 10:41. ~/ w' q( X- v1 w! z" h
我希望我能成为一个千里马,然后发展为一个伯乐,去发现更年轻的千里马,然后每天劈柴,种草,喂马,来年冬 ...

, d7 h. G( }3 i6 n* A  M# J5 \+ B! F马肉不好吃
任媚 发表于 2018-11-19 18:05:16
打卡~~
刘峻铭 发表于 2018-11-21 15:24:29
哈哈  很跳跃
Treslottzek 发表于 2020-2-5 21:58:50

Akascha, Muntasir, Delazar and Gelford Guyana

??? ??? 2018-11-21 15:245 H# b' r6 w- y. `0 z! z7 R$ t
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